Creative Direction

About & Contact

Hi there. We're Ethan Schmidt and Felipe Ferreira, a Creative Director team at SID LEE NYC.

With 12+ years of experience spanning traditional, digital and design — and a broad range of clients — we're seasoned problem solvers who can crack anything from global campaign platforms for Fortune’ 500 brands to scrappy PR-worthy executions.

Charged with running Facebook, Apple, Pepsi and Absolut at Sid Lee NY, our main focus has been to build and train a growing creative department, while developing well-crafted integrated campaigns. Before SID LEE, we joined forces at R/GA New York to help transform the Samsung group into the office's most profitable and award-winning account.

Our work has been recognized at Cannes, One Show, D&AD, Clio, New York Festival, LIA, Webby, and ADC Young Guns.

During our career, we have been fortunate to work on some of the world's most recognized brands including Nike, Apple, Samsung, Facebook, Google, Nokia, Beats By Dre, Coca-Cola, P&G, Unilever, Axe, Rexona/Degree, Volkswagen, BMW, Audi, Absolut, Smirnoff, Cadbury, Doritos, Snickers and Levi’s.

Ethan Schmidt
+1 (917) 414-9369


SID LEE New York — Creative Director
R/GA New York — ACD
JWT New York — Freelance ACD
Droga5 New York — Senior Writer
Saatchi & Saatchi — Senior Writer
Kirshenbaum Bond — Senior Writer
Young & Rubicam — Writer

Felipe Ferreira
+1 (917) 514-8482


SID LEE New York — Creative Director
R/GA New York — ACD
BBDO Worldwide — Creative Director
GREY/Grïngo São Paulo — ACD
CUBOCC/Interpublic — ACD
Syrup New York — Senior Art Director