Creative Direction
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Hover Car by Volkswagen

 

How one girl in China inspired Volkswagen to re-imagine the future of cars. In 2012, Volkswagen celebrated the people by turning their ideas into reality. Wang Jia, a girl from Chendu, China, submitted an idea for a hover car to the People's Car Project website. Volkswagen applied magnetic levitation technology to her idea, turning it into a concept car.

CANNES LIONS GOLD — Branded Entertainment

Film Directed by KOSAI / STINK