Creative Direction
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Nike Search For The Baddest

 

A global campaign to recruit ballers around the world for the World's Baddest Pickup Game, a Nike event that featured pro players as coaches and gave 16 young athletes an international stage at the World Basketball Festival in Barcelona. Answering Nike's opening video call, fans submitted videos of themselves on the court through social to win a spot. The best ones earned nicknames and custom-illustrated player cards on a global draftboard. We stoked the social conversation with custom challenges from Nike and its pros to individual kids, resulting in over 3.55M social engagements.

2015 CLIO AWARDS — Social Media, Bronze