Volkswagen decided to turn their business inside out. Instead of building cars for the people, we began building cars with the people. We called it: ‘The People’s Car Project’, a long-term co-creation platform that re-invents how cars are ideated, designed, and built. Volkswagen designers together with over 3.1 million fans on social help to upgrade current cars and shape future ones.
Product Launch Film
As an epic conclusion for the project, we had to take all 260.000 ideas submitted by over 30 million people and create one car. Volkswagen created an online series where they invited the top automotive design students in China to compete and build the car. We unveiled the winning car — Volkswagen 4 Fun — at the 2013 Shanghai Auto Show.