Creative Direction
Rihanna.jpg

Rihanna x Samsung: ANTIdiaRy

 

ANTIdiaRy is an episodic, multi-platform journey that takes fans deep into the psyche of a cultural icon and revolutionary artist. At the center of the experience was a mobile virtual reality site that let fans explore Rihanna's world. The story unfolded across TV, mobile, OOH, social, and physical "Sleep No More" events, with new clues, codes, characters, and mysteries at every turn.

2016 Cannes Lions Bronze — Promo & Activation
2016 Cannes Lions Bronze — Cyber, Influencer
2016 Cannes Lions Bronze — Cyber, Community
2016 Cannes Lions Shortlist — Cyber, Video
2016 Cannes Lions Shortlist — Promo & Activation
2016 Cannes Lions Shortlist — Mobile
2016 Cannes Lions Shortlist — Entertainment
2016 LIA GOLD — Design, Branded Content
2016 LIA BRONZE — Branded Entertainment, Virtual Reality



 

Films throughout the mobile experience revealed the backstories of a cryptic cast of characters.

Directed by Brett Foraker & Yoann Lemon/ICONOCLAST
 


Mobile VR Experience