Hi there. We're Ethan Schmidt and Felipe Ferreira, a Creative Director team. Currently at Mother New York.

With 14+ years of experience spanning traditional, digital and design — and a broad range of clients — we're seasoned problem solvers who can crack anything from global campaign platforms for Fortune’ 500 brands to scrappy PR-worthy executions.

Charged with running Facebook, Apple, Pepsi and Absolut at Sid Lee NY, our main focus has been to build and train a growing creative department, while developing well-crafted integrated campaigns. Before SID LEE, we joined forces at R/GA New York to help transform the Samsung group into the office's most profitable and award-winning account.

Our work has been recognized at Cannes, One Show, D&AD, Clio, New York Festival, LIA, Webby, and ADC Young Guns.

During our career, we have been fortunate to work on some of the world's most recognized brands including Nike, Apple, Samsung, Facebook, Google, Nokia, Beats By Dre, Coca-Cola, P&G, Unilever, Axe, Rexona/Degree, Volkswagen, BMW, Audi, Absolut, Smirnoff, Cadbury, Doritos, Snickers and Levi’s.