Creative Direction
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Ready For Anything — Comcast

All too often we see low-income kids through the lens of a PSA. But they don’t see the obstacles we see. They see opportunity. So instead of offering them our sympathy, let’s give them what they really need to pursue their goals: affordable internet at home.

Agency: 72andSunny NY
Director: The Malloys
Production: Superprime
Post: The Mill
Colorist: Fergus
Editor: JD Smyth, Final Cut