The holidays are a time to rise above our differences and come together. So in 2019, Target's Thinking Of You celebrated so much more than gifts and decor. It was about welcoming all types to celebrate the season in their own special way.

The campaign was set to an inclusive holiday anthem developed with Grammy Winning queer musician, Sam Smith. His reimagining of I Feel Love by Donna Summer not only turned ads into highly-sharable music videos, but became a certified hit, rising to #1 on the UK charts for 4 weeks in a row.

As a result, Thinking Of You helped Target reach $20+ Billion in sales. (Yes, Billion.) With 26 commercials. 23 shoot days. A cast of 140 people and 14 dogs.

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