All too often we see low-income kids through the lens of a PSA. But they don’t see the obstacles we see. They see opportunity. So instead of offering them our sympathy, let’s give them what they really need to pursue their goals: affordable internet at home.
Agency: 72andSunny NY
Director: The Malloys
Production: Superprime
Post: The Mill
Colorist: Fergus
Editor: JD Smyth, Final Cut