Some people build walls. Other people climb them. The North Face is doing both. By donating $1 million to The Trust for Public Land to help build public climbing walls in U.S. communities. We launched the global initiative with climbable billboards in New York, London and Shanghai, where celebrity climbers proved that walls have the power to foster trust and unity, rather than division.

Awards
2018 CLIOs SILVER — Out Of Home
2018 CLIOs Shortlist — Print

Press
Creativity-Online    NY Times    Bloomberg    Business Insider    Huff Post    The Drum